What is Fair Trade?
In a few words, fair trade is more money to the poor, a rethinking of global trade, it is a market opportunity as well as an empowerment of both the producer and the consumer. It aims for immediate poverty alleviation and more long-term producer development by promoting a supply chain that delivers value to producer and buyer more evenly, and treats the producer with greater fairness than conventional trade.
'Fair Trade Certification empowers farmers and farm workers to lift themselves out of poverty by investing in their farms and communities, protecting the environment, and developing the business skills necessary to compete in the global marketplace.'
- Trans Fair USA, 2008
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