Monday, January 26, 2009

Fashion Takes Action - Sustainable Style Show & Green Gala

Some green fashionistas and their favourite budding eco-brands were featured in the spotlight during The Sustainable Style Show and the Green Gala that happened back in November at the Fermenting Cellar in Toronto’s Historic Distillery District.

The Sustainable Style Show during the day featured a group of hand-selected, quality, eco-friendly fashion and beauty vendors selling great products and holiday gift ideas to the eco savvy consumer. We had the opportunity to speak with the two designers from Preloved and they told us that in this year's collection alone they recovered more than 12,000 old sweaters and integrated them into new clothing! We also got to talk to the people at EcoGear about their sustainable fabric made from discarded cotton factory clippings and PET plastic bottles! (Check back for more on them later on this week!)

The second annual Green Gala during the night featured ten of Canada’s top fashion designers, each creating three outfits made from sustainable fabrics. Both events raised funds for Environmental Defence and Fashion Takes Action.

Environmental Defence is a national charitable organization whose mission is to protect the environment and human health.

Fashion Takes Action is a social enterprise aimed at supporting and developing the eco fashion industry worldwide.

A mix of professional models, Canadian media and celebrities rocked the runway: City TV’s Liz West, and Anne Mroczkowski, Sun TV host and Juno nominee Tara Slone, Fashion Television’s Mary Kitchen, recording artist Lily Frost and jazz artist Larra Skye, The Hills After Party’s Jessi Cruikshank, fashion expert Moe Kelso of CBC’s ‘Steven and Chris’, Rogers TV’s Candice Batista, and Cosmo TV’s Jacqui Skeete. MuchMusic VJ Hannah Simone will emcee, and acclaimed artist Tara MacLean will perform live!

This year’s designers were: Project Runway Canada winner Evan Biddell, TFI New Labels winner Eugenia Leavitt, Nada Yousif, Katya Revenko, Jason Meyers, Carrie Hayes, Zoran Dobric, Thien LE and Damzels in this Dress. Nine of these designers recently showed at L’Oreal Fashion Week!!

For more information on these events please visit www.fashiontakesaction.com

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